World's Largest Greeting Card Replica:
Independence Day 2017 is an especially proud moment for Provident Housing - and us. From concept to finish,
CBS ensured Provident smashed a Guinness World Record. It was officially amazing!
For:
Year:
Provident Housing is a pioneer in affordable housing. In 2017, they made a huge push with a campaign called #HomesForAll. This aligned with the larger national interest of making housing affordable for Indians, for which there was considerable push from the Government as well.
The fact that Provident is a brand that deeply cares about Brand India needed an activation. CBS’s idea was to break a World Record - wishing all Indians on the occasion of Independence Day with a Guinness gift. Making our own greeting cards is such an Indian thing, or so we feel. Plus, it also aligned with ‘wishing all fellow Indians on Independence Day’.
What followed was a task of monumental proportions - literally. From ensuring structural integrity for such a large installation, to finding the right vendors to construct, print and put together the whole show - Provident trusted CBS, and CBS delivered!
