India's First Online Real Estate Launch:
The pandemic created a new normal of 'WFH'. This eliminated a lot of expenses for the Indian middle class.
CBS created an investment opportunity with Indian real estate’s FIRST digital launch.
For:
Year:
People had the money to invest. And where better than real estate? Provident Housing is a pioneer in affordable housing, and was sitting on a project ready to be launched, but people were in lockdown. What happens when people cannot make it to the event? The event must make it to them.
While web broadcast itself isn’t new, conducting a virtual event was a whole new thing. The event industry had to realign, unlearn, relearn, adapt - what not. And we did! From understanding technology and implementing it to all the usual runtime issues of events - managing speakers to keeping audience hooked - the task list was exhaustive.
A programme - an event - just like in the real world, only people connected via their devices sitting in the comfort of their living rooms. On phones, tablets, laptops. We ensured Provident made a blockbuster debut in successfully selling land online to potential buyers.
