{"id":104,"date":"2022-08-12T07:55:58","date_gmt":"2022-08-12T07:55:58","guid":{"rendered":"https:\/\/theme.madsparrow.me\/most\/?page_id=104"},"modified":"2025-07-20T16:53:33","modified_gmt":"2025-07-20T16:53:33","slug":"work","status":"publish","type":"page","link":"https:\/\/www.nodiswami.com\/cbsevents2025\/work\/","title":{"rendered":"Work"},"content":{"rendered":"
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\n\tWorld's Largest Greeting Card Replica:\n<\/p>\n

\n\tOFFICIALLY AMAZING<\/b>\n<\/h2>\n

\n\tIndependence Day 2017 is an especially proud moment for Provident Housing - and us. From concept to finish,\n\tCBS ensured Provident smashed a Guinness World Record. It was officially amazing!\n<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

\n\t \n<\/div><\/div><\/div><\/div><\/div><\/div>

\n\tFor:\n<\/p>\n

\n\tProvident Housing<\/b>\n<\/h3>\n\n

\n\tYear:\n<\/p>\n

\n\tAugust 2017<\/b>\n<\/h3>\n<\/div><\/div><\/div>

\n\tIntent: THE WHY<\/b>\n<\/h3>\n\n

\n\tProvident Housing is a pioneer in affordable housing. In 2017, they made a huge push with a campaign called #HomesForAll. This aligned with the larger national interest of making housing affordable for Indians, for which there was considerable push from the Government as well.\n<\/p>\n<\/div><\/div><\/div>

\n\tChallenge: THE WHAT<\/b>\n<\/h3>\n\n

\n\tThe fact that Provident is a brand that deeply cares about Brand India needed an activation. CBS\u2019s idea was to break a World Record - wishing all Indians on the occasion of Independence Day with a Guinness gift. Making our own greeting cards is such an Indian thing, or so we feel. Plus, it also aligned with \u2018wishing all fellow Indians on Independence Day\u2019.\n<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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\n\tMagic: THE HOW<\/b>\n<\/h3>\n\n

\n\tWhat followed was a task of monumental proportions - literally. From ensuring structural integrity for such a large installation, to finding the right vendors to construct, print and put together the whole show - Provident trusted CBS, and CBS delivered!\n<\/p>\n<\/div><\/div><\/div><\/div><\/div>

\n\t \n<\/div><\/div><\/div><\/div><\/div><\/div>
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\n\tGallery\n<\/h3>\n<\/div><\/div>