{"id":56,"date":"2018-08-11T16:21:55","date_gmt":"2018-08-11T16:21:55","guid":{"rendered":"https:\/\/theme.madsparrow.me\/most\/?post_type=portfolios&p=56"},"modified":"2025-07-20T15:55:00","modified_gmt":"2025-07-20T15:55:00","slug":"freezing-birthday","status":"publish","type":"portfolios","link":"https:\/\/www.nodiswami.com\/cbsevents2025\/portfolios\/freezing-birthday\/","title":{"rendered":"Chanakya’s Advice"},"content":{"rendered":"
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\n\tPuravankara Big 72 Hours Home Fest\n<\/p>\n

\n\tCHANAKYA'S ADVICE<\/b>\n<\/h2>\n

\n\t\u201cProsperity stays longer with a person who executes his plans after due consideration\u201d,\n\tsaid Chanakya. We ensured home buyers had their best chance to follow his advice.\n<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

\n\t \n<\/div><\/div><\/div><\/div><\/div><\/div>

\n\tFor:\n<\/p>\n

\n\tPuravankara<\/b>\n<\/h3>\n\n

\n\tYear:\n<\/p>\n

\n\t2018<\/b>\n<\/h3>\n<\/div><\/div><\/div>

\n\tIntent: THE WHY<\/b>\n<\/h3>\n\n

\n\tEach real estate project is carefully put together to extend home buyers maximum benefit of a brand\u2019s core values and the property\u2019s geographical context. Often, a buyer\u2019s decision shouldn\u2019t simply be based on \u2018nearest\u2019, or \u2018cheapest\u2019.\n<\/p>\n<\/div><\/div><\/div>

\n\tChallenge: THE WHAT<\/b>\n<\/h3>\n\n

\n\tFor a brand that has multiple simultaneous projects, it is important to present a comparable perspective of all their properties to buyers so that they get maximum value on their investment. Giving a visual experience of all Puravankara\u2019s properties with a unifying concept to customers on a single floor - showcasing their upcoming and ready to move in apartments - was what had to be done.\n<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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\n\tMagic: THE HOW<\/b>\n<\/h3>\n\n

\n\tUsing Chanakya - arguably the strongest metaphor for real world wisdom - the event was branded as a Big 72 Hour sale. Floor plans of all projects were exhibited in a single exhibition that ran for three days, as a huge Chanakya cut out welcomed the attendees. Like any smart sale, special prices and saving schemes like Purva Cash for Savings and On Spot Booking Offers were announced for those who made their investments in the exhibition. The idea was a success, and went on to become a multi-season event for Puravankara.\n<\/p>\n<\/div><\/div><\/div><\/div><\/div>

\n\t \n<\/div><\/div><\/div><\/div><\/div><\/div>
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\n\tImage Gallery\n<\/h3>\n<\/div><\/div>